Why Buyers Don't Want To Meet Your Salespeople And What To Do About It

Introducing Forrester's Seller Archetypes To Win, Serve, And Retain Customers
September 9th, 2015
With Contributors:
Peter O'Neill
Michael Shrum
Jacob Milender
and Matthew Camuso


As buyers become more empowered in the business-to-business (B2B) marketplace, the pressure is building for sales enablement professionals to prepare their sales force to meet buyers' expectations. Salespeople who can only communicate in terms of products

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