Save or Share this Report

For B2B Marketing Professionals

Winning In The Channel Requires Data-Driven Program Innovation

Leverage Channel Data To Give Partners A Better Experience

January 2, 2019

Primary author headshot

Authors

Why Read This Report

Channel partners demand consistent, predictable programs, but indirect sales strategies, teams, and technologies reinforce silos in the partner journey, causing partners' dissatisfaction and artificial barriers to growth. Leveraging clean, enriched, and consolidated channel data will better inform each journey step, including program architecture, recruitment, onboarding, incentives, sales enablement, co-marketing, and overall end-to-end management. Channel and B2B professionals must integrate data silos and automate workflows to foster data-driven conversations with partners.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Channel Data Is A Competitive Differentiator
  • Break Down The Channel Data Silos
  • Recommendations

  • Leverage Channel Data To Build A Holistic View Of Partners' Journey
  • Supplemental Material
  • Related Research Documents

Recommended Research