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For B2B Marketing Professionals

Winning In The Channel Requires Data-Driven Program Innovation

Leverage Channel Data To Give Partners A Better Experience

January 2, 2019

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Why Read This Report

Channel partners demand consistent, predictable programs, but indirect sales strategies, teams, and technologies reinforce silos in the partner journey, causing partners' dissatisfaction and artificial barriers to growth. Leveraging clean, enriched, and consolidated channel data will better inform each journey step, including program architecture, recruitment, onboarding, incentives, sales enablement, co-marketing, and overall end-to-end management. Channel and B2B professionals must integrate data silos and automate workflows to foster data-driven conversations with partners.

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Table of Contents

  • Channel Data Is A Competitive Differentiator
  • Break Down The Channel Data Silos
  • Recommendations

  • Leverage Channel Data To Build A Holistic View Of Partners' Journey
  • Supplemental Material
  • Related Research Documents

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