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For B2C Marketing Professionals

Winning Social Media Marketing In China

Identify The Right Social Platform To Reach Your Audience And Achieve Your Objectives

March 18, 2013

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Authors

  • By Xiaofeng Wang
  • with Nate Elliott,
  • Andrew Stockwell,
  • Sarah Takvorian

Why Read This Report

Most marketers realize the importance of going social to reach hypersocial Chinese consumers — but China's highly fragmented social media landscape makes it challenging to select the right platform and to engage audiences. This report helps interactive marketers analyze the capabilities and offerings of the most popular social sites, and then invest more effectively in social marketing by choosing the best platform to reach their specific audiences and objectives.

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Table of Contents

  • We Are Entering The Third Dynasty Of Chinese Social Media
  • Reach Beyond The Social Giants To Find Your Target Audience
  • RECOMMENDATIONS

  • Choose The Social Media That Best Suits Your Marketing Objectives
  • WHAT IT MEANS

  • WeChat's Mobile Focus Will Win It More Users Than Marketers
  • Supplemental Material
  • Related Research Documents

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