Trends Report

Winning Social Media Marketing In China

Identify The Right Social Platform To Reach Your Audience And Achieve Your Objectives

March 18th, 2013
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Nate Elliott , Sarah Takvorian , Andrew Stockwell

Summary

Most marketers realize the importance of going social to reach hypersocial Chinese consumers — but China's highly fragmented social media landscape makes it challenging to select the right platform and to engage audiences. This report helps interactive marketers analyze the capabilities and offerings of the most popular social sites, and then invest more effectively in social marketing by choosing the best platform to reach their specific audiences and objectives.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.