Report

Winning In The Age Of The Customer

Embrace Four Imperatives To Transform Your Company For Customer Obsession
April 6th, 2015
With Contributors:
Cliff Condon
Kyle McNabb
Elizabeth Ryckewaert
Ryan Trafton
and Josh Bernoff

Summary

The age of the customer is here. To prove this, we analyzed recent economic and survey data and reviewed the practices of over a dozen companies that have made customer-focused transformations. We found that customers are now more mobile, consume more rev

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