Winning In The Age Of The Customer

Embrace Four Imperatives To Transform Your Company For Customer Obsession
April 6th, 2015
With Contributors:
Cliff Condon
Kyle McNabb
Elizabeth Ryckewaert
Ryan Trafton
and Josh Bernoff


The age of the customer is here. To prove this, we analyzed recent economic and survey data and reviewed the practices of over a dozen companies that have made customer-focused transformations. We found that customers are now more mobile, consume more rev

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.