Work With Marketing Pros To Prevent Breaches
How To Protect Your Email Data
September 23, 2011
Why Read This Report
In facing security woes such as the Epsilon breach, email marketing professionals have received a wake-up call: Security failures can cost a lot — not just a lot of money but also goodwill with consumers and government regulators. Forrester recently published a guide to the business risks of such breaches and the security steps needed to mitigate them. Security and risk professionals can use this guide to partner with the interactive marketing side of the house to reduce security risks and protect the company's reputation.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Kill Your Data To Protect It From Cybercriminals
July 12, 2012 | John Kindervag
Forrester's 2016 Interactive Data Privacy Heat Map
October 31, 2016 | Chris Sherman
The State Of Business Continuity 2015: Planning, Maintenance, And Exercises
October 8, 2015 | Stephanie Balaouras