Young Gen Yers: Fun-Loving, Social, And Wired
Design Considerations For Reaching Younger Gen Yers
January 3, 2008
Why Read This Report
Forrester analyzed consumer survey responses to understand the differences between Younger Generation Y (18- to 22-year-olds) and Older Generation Y (23- to 27-year-olds) consumers. The analysis showed that Younger Gen Yers are more motivated by fun and style and are more connected to technology than older consumers. They also prefer portable devices, use their PCs as media centers, and are Social Computing aficionados. To address these differences, firms should infuse sites with immersive elements taken from video games design, provide content that is fun and stylish, and make interactions easily shareable with peers. Many industries can benefit from distinct efforts to target Young Gen Yers.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Also in Collection: Designing For Gen Y
Gen Y Is Truly Different; Design Accordingly
November 6, 2007 | Bruce D. Temkin
The Gen Y Design Guide
December 3, 2007 | Bruce D. Temkin
Engage Gen Y Online With Immediacy
November 13, 2008 | Bruce D. Temkin
Engage Gen Y Online With Social Interactivity
June 2, 2009 | Bruce D. Temkin
Table of Contents
- Younger Gen Y Consumers Have Different Attitudes And Behaviors
WHAT IT MEANS
- Firms Need A Separate Approach To Reach Young Gen Yers
- Related Research Documents