Save or Share this Report

For Customer Experience Professionals

Young Gen Yers: Fun-Loving, Social, And Wired

Design Considerations For Reaching Younger Gen Yers

January 3, 2008

Authors

  • By Bruce D. Temkin
  • with Ross Popoff-Walker,
  • Steven Geller,
  • Olga Melnikova

Why Read This Report

Forrester analyzed consumer survey responses to understand the differences between Younger Generation Y (18- to 22-year-olds) and Older Generation Y (23- to 27-year-olds) consumers. The analysis showed that Younger Gen Yers are more motivated by fun and style and are more connected to technology than older consumers. They also prefer portable devices, use their PCs as media centers, and are Social Computing aficionados. To address these differences, firms should infuse sites with immersive elements taken from video games design, provide content that is fun and stylish, and make interactions easily shareable with peers. Many industries can benefit from distinct efforts to target Young Gen Yers.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Younger Gen Y Consumers Have Different Attitudes And Behaviors
  • WHAT IT MEANS

  • Firms Need A Separate Approach To Reach Young Gen Yers
  • Related Research Documents