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For B2C Marketing Professionals

Younger Buyers: Fast, Furious, And In Need Of Financing

How To Attract And Retain Younger Automotive Buyers

February 6, 2009

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  • By Patti Freeman Evans
  • with Cristina Bugnaru,
  • Bailey Liackman,
  • Thomas Cummings,
  • Angie Polanco

Why Read This Report

Younger automotive buyers are less concerned with the pragmatic car-buying realities of older shoppers: Instead of expert reviews, they worry about image. Automotive marketers should make an active effort to reach out to younger buyers but also need to add features to their sites that will attract these future owners. Marketers must also remember that younger buyers are the least informed group when it comes to two of the most important steps in car buying: finance and insurance.

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