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For Customer Experience Professionals

Your App Evokes These Emotions, But You Don't Know It

Digital Interactions On Apps And Websites Trigger Customer Emotions Too

July 16, 2018

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Why Read This Report

The role of emotion in customer experience (CX) is long proven. Positive emotions improve CX, driving revenue growth; negative emotions do the opposite. Given this and the fact that many experiences today are digital, clients often ask us what digital triggers of specific emotions look like. To make the idea of digital interactions triggering emotions more tangible for CX professionals, this report showcases examples from websites and apps that evoke the top emotions that influence CX globally.

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Table of Contents

  • Firms Are Oblivious To Emotion In Digital
  • Digital Triggers Of Emotion Look Like This
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  • Review And Reshape Digital Journeys Through The Emotion Lens
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