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For Customer Insights Professionals

Your Go-To Portfolio Of B2B And B2B2C Insights And Analytics Methods

Compete And Thrive With A Full Suite Of Analytical Techniques

May 3, 2019

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Why Read This Report

B2B and B2B2C firms have varying levels of sophistication and investment in analytics — and employ analytics for a variety of use cases. Firms that have concentrated analytics power (talent, process, and tech) in growth over efficiency initiatives — or vice versa — need to rebalance for a broader set of outcomes, including customer and consumer insights, revenue growth, cost control, and operational efficiency. This report will help customer insights (CI) pros uncover ways to use a broader portfolio of analytics methods for growth and efficiency goals.

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Table of Contents

  • B2B And B2B2C Firms Don't Fire On All Analytics Cylinders
  • Apply Analytics Broadly To Drive Both Growth And Efficiency
  • Recommendations

  • Evolve Purposefully To Broader Outcomes With Analytics
  • Supplemental Material
  • Related Research Documents