Chart Your Course Report

Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers

November 2nd, 2018
Cinny Little, null
Cinny Little
James McCormick, null
James McCormick
With contributors:
Jeremy Vale , Gene Leganza , Elizabeth Hoberman


To remain competitive, customer insights (CI) pros must elevate their firm’s digital intelligence — the practice of continuously optimizing customer engagement with data, analytics, and insights — to keep up with the speed of the customer. Digital intelligence is not a project: It’s an ongoing initiative that transforms businesses by continuously optimizing customer experiences. Reboot your approach to deliver competitive advantage with a robust digital intelligence strategy. This report defines a five-competency strategic plan to get you there.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.