Chart Your Course Report

Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers

November 2nd, 2018
Cinny Little
James McCormick
With contributors:
Jeremy Vale , Gene Leganza , Elizabeth Hoberman


To remain competitive, customer insights (CI) pros must elevate their firm’s digital intelligence — the practice of continuously optimizing customer engagement with data, analytics, and insights — to keep up with the speed of the customer. Digital intelligence is not a project: It’s an ongoing initiative that transforms businesses by continuously optimizing customer experiences. Reboot your approach to deliver competitive advantage with a robust digital intelligence strategy. This report defines a five-competency strategic plan to get you there.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.