Trends Report

Your Go-To Portfolio Of B2B And B2B2C Insights And Analytics Methods

Compete And Thrive With A Full Suite Of Analytical Techniques

May 3rd, 2019
AS
Allison Snow
With contributors:
Srividya Sridharan , Aldila Yunus , Shayna Neuburg

Summary

B2B and B2B2C firms have varying levels of sophistication and investment in analytics — and employ analytics for a variety of use cases. Firms that have concentrated analytics power (talent, process, and tech) in growth over efficiency initiatives — or vice versa — need to rebalance for a broader set of outcomes, including customer and consumer insights, revenue growth, cost control, and operational efficiency. This report will help customer insights (CI) pros uncover ways to use a broader portfolio of analytics methods for growth and efficiency goals.

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