Best Practice Report

A B2B Leader’s Guide to the Leadership Characteristics That Drive Growth

July 6th, 2018


A recent SiriusDecisions study examined the implications of B2B leadership characteristics on organizational growth. B2B leaders must understand which leadership characteristics to apply, emphasize or augment to drive successful business outcomes. The capability to assess leadership requirements depending on the dynamics of a given situation can be used to align resources with business objectives.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.