Best Practice Report

A Consumer Market Researcher's Introduction To Reinventing The Corporate Library

June 27th, 2008
Ted Schadler, VP, Principal Analyst
Ted Schadler VP, Principal Analyst

Summary

Consumer market research professionals have a lot in common with corporate librarians: Both are responsible for putting information in the hands of decision-makers. A new report by Forrester is a must-read for any market researcher struggling to manage his or her syndicated research library or distribute information effectively and cost-effectively.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.