A Day In The Life Of An Agile Marketing Team

Agile process disciplines have become valuable means of harnessing the energy and innovation of small teams to deliver more effective work with greater efficiency. To be successful with agile, marketing leaders and marketing operations professionals must understand the principles and practices of agile marketing and consider how to integrate them into current processes. In this report, we introduce agile methods that have been applied to marketing, describe the roles and mechanics of working in agile marketing teams, and outline how strategy and planning processes help define the value these teams must provide to achieve marketing goals.