Best Practice Report

A Good Customer Experience Requires Workers To Be Digitally Enabled

The Tools Workers Use To Serve Customers Must Be Factored Into Experience Design

TJ Keitt
 and  six contributors
Oct 03, 2019

Summary

Business leaders often overlook a critical component of good customer experience (CX): properly enabled employees. As a result, businesses haphazardly deploy technology to their workforces with little understanding of how the tech affects pivotal customer journeys. Because the technology helps workers in CX delivery, the enablement strategy should reflect the knowledge employees need to understand their responsibilities and the capabilities they need to carry out their tasks. This report helps CX pros align employee-facing technology to customer experiences, ensuring both employee and customer satisfaction.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).