Best Practice Report

A Guide To Effective Marketing Data Team Enablement

Training And Enabling Data Literacy Across The Marketing Organization

January 10th, 2022
Julian Archer, null
Julian Archer
With contributors:
Cristina De Martini , Ella Sullivan , Robin Whiting


The importance of relevant and reliable data to fuel the revenue engine is well understood. However, despite much focus on team data literacy, investment in this area is failing to reap the required rewards. Marketing leaders must implement effective data literacy programs that transform and sustain data-supported decision-making processes. This report describes prerequisites and guidelines for effective data enablement across the marketing team.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.