Best Practice Report

A Guide To Effective Marketing Data Team Enablement

Training And Enabling Data Literacy Across The Marketing Organization

January 10th, 2022
Julian Archer, null
Julian Archer
With contributors:
Cristina De Martini , Ella Sullivan , Robin Whiting

Summary

The importance of relevant and reliable data to fuel the revenue engine is well understood. However, despite much focus on team data literacy, investment in this area is failing to reap the required rewards. Marketing leaders must implement effective data literacy programs that transform and sustain data-supported decision-making processes. This report describes prerequisites and guidelines for effective data enablement across the marketing team.

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