Summary
Customer experience (CX) professionals know that their businesses need digital experiences to thrive in the post-PC world. The challenge, though, is turning business demands for capabilities like omnichannel delivery or personalization into project plans that technology management professionals can execute. This report provides a framework — a Rosetta stone — to help CX pros translate their CX needs into a list of priorities and tasks that tech management teams can understand, support, and deliver.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).