Account-Based Marketing: Deliverables and Accountability

January 1st, 2018

Summary

An account-based approach requires new forms of collaboration between sales and marketing. For some account-based marketing deliverables, a formal service-level agreement should be negotiated; for others, a simpler form of agreement will suffice. After agreements are put in place, ongoing refinement is necessary to reflect the dynamic nature of account-based goals and relationships.

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