Account-Based Marketing Planning for an Industry Focus

January 1st, 2018

Summary

An industry-focused approach to account-based marketing (ABM) requires in-depth knowledge of the target industry as well as specific account needs. Account-based marketers should partner with portfolio marketing and industry teams to understand the organization's industry strategy and available resources. Industry ABM works better for organizations that already have expertise and experience in the target industry, but it can also be used to pilot a new industry focus.

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