Summary
When an account-based marketing (ABM) pilot is complete, the next step is to plan how to incorporate this approach into ongoing marketing strategy and execution. Use the results and lessons learned from the pilot to define the breadth and structure of future ABM efforts, along with the resources and level of change required. Create a central team to develop a consistent strategy and serve as an ongoing resource for ABM execution that is distributed across the marketing organization.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).