Best Practice Report

Account-Based Marketing: Three Strategy Options

January 1st, 2018


Account-based marketing (ABM) isn't a single strategy; a company may want to consider one (or more) of three options. Which of the three ABM strategies to choose depends on the go-to-market model and business goals, as well as available marketing resources. Within the selected ABM strategy, focus marketing execution on activities that make the best impact by meeting buyers' and customers' relationship needs.

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