Best Practice Report

Account-Based Selling Technologies: Now And In The Future

December 30th, 2022
Steve Silver, null
Steve Silver
With contributors:
Mike Pregler , Robin Whiting

Summary

Actionable strategic account plans have remained elusive for most sales organizations. The account-based selling (ABS) market has been an evolving category for the past 20 years, moving from an initial focus on sales process and methodology to AI-driven insights and guidance about accounts, buyers, and stakeholders. Technologies have simplified the ABS process, making it easier to identify, win, retain, and grow business in key accounts. This report reviews the evolution of ABS technologies, provides insight into where the market is headed, and offers guidance on how to select and partner with ABS providers.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.