Role Profile

Role Profile: Account Executive

January 2nd, 2024
Jennifer Bullock, null
Jennifer Bullock
With contributors:
Mike Pregler , Justin Ferguson , Frank Harris


A B2B sales account executive is crucial for managing and building relationships with key customers. Account executives drive new business across a predetermined geography or other market segment, primarily with new logo prospects. Account executives collaborate closely with internal teams such as marketing, customer support, and product development. They provide feedback from customers, share market insights, and work collaboratively to ensure customers’ needs are met effectively.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.