Best Practice Report

Acquisition Planning: Integrating Portfolio Marketing Functions

January 1st, 2018

Summary

Organizations that fail to create an integration plan for portfolio marketing prior to an acquisition will not progress as quickly toward post-acquisition goals. Understanding the maturity of both the acquired and acquiring portfolio marketing functions is essential to standardizing the go-to-market approach. Develop a repeatable integration methodology to leverage for potential future acquisitions.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.