Activity List For Successful Marketing Enablement

January 1st, 2018

Marcia Trask

Summary

The purpose of marketing enablement is to systematically equip marketing staff with the competencies required to succeed in their job roles. Many activities support marketing enablement’s core disciplines of enablement strategy, talent development, and training and programs. However, low investment levels have traditionally handicapped marketing enablement in organizations. This report illustrates how marketing enablement leaders can overcome limited resources to develop low-cost, compelling, and representative activities to drive marketing enablement adoption.

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