Summary
Unforeseen crises challenge even rock-solid operating plans, creating imperatives for organizations to revise their strategic assumptions and budget allocation decisions. Sales leaders and their peers must reassess each element of their operating plans, realigning strategies and reallocating investments on the basis of changed market conditions. Safety and survival dominate in the short term, but preparing for a return to normalcy can turn the challenge presented by a crisis into an opportunity.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).