Trends Report

Add Social Selling To Your B2B Marketing Repertoire

It's Time For B2B Sellers To Fully Embrace The Channel

February 7th, 2017
MP
Mary Shea, PhD
JM
Jacob Milender
With contributors:
Brigitte Majewski , Steven Casey , Caroline Robertson , John Bruno , Alexander Bullock , Kara Hartig

Summary

We are beginning to see business-to-business (B2B) social programs deliver on their early promise, with B2B marketers identifying social as a top-three demand generation tactic for building awareness. B2B sellers who embrace social selling are 72% more likely to exceed quotas than their peers who don't. Tighter integration of people, processes, and tools across marketing, sales, and technology departments will be crucial as B2B sellers require more personalized and efficient ways of interacting with their buyers.

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