Trends Report

Adopt An App+ Strategy

April 11th, 2017
MF
Michael Facemire
With contributors:
Martin Gill , Andrew Hogan , Nicole Dvorak , Laura Naparstek , Theresa Pappafotopoulos , Jaclyn Galan , Andrew Reese

Summary

Your best customers typically prefer your app over your mobile website but depend on both. But even your biggest fans spend far more time in other firms' apps, and as a result, you own too few of your customers' mobile moments. Digital business professionals must pursue an app+ strategy to maximize their potential to win, serve, and retain their customers in their mobile moments. This means migrating from serving customers in your siloed branded apps with your own data to also serving customers wherever they are with shared data.

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