Best Practice Report

Advanced Sales Content Capabilities Help Increase Buyer-Seller Engagement And Improve ROI

October 26th, 2020
With contributors:
Caroline Robertson , Jennifer Zhang

Summary

Buyers choose sales content solutions (SCS) based on simplicity rather than more advanced capabilities that help sellers succeed in digital selling. To increase their investment payoff, marketers must plan sales content objectives and use SCS features more strategically. Customers that expand their use of advanced capabilities that better engage buyers make prospect interactions more productive and accelerate sales transactions. In this report, marketers can deepen their understanding of SCS vendor offerings to optimize their sales content practices.

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