Best Practice Report

Advocating for Sales Needs

January 1st, 2018


Many B2B organizations struggle to gather consistent feedback and insights from the sales team and respond to inquiries in a timely manner. Organizations that depend on the sales team’s “squeaky wheels” to communicate sales’ needs risk losing a holistic perspective. A field advocacy program allows sales enablement to capture the voice of the entire sales team and implement processes that improve sales productivity.

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