Trends Report

Agency Roster Reboot

Prepare Now To Reconfigure Your Interactive Agency Roster In 2013

May 9th, 2012
JN
Jim Nail
With contributors:
David Truog , Sarah Takvorian , Chris Stutzman

Summary

Interactive marketing has matured and mainstreamed as a key element of the marketing mix, but brands' relationships with their interactive agencies haven't. The continuing growth of interactive will create additional complexity and challenges in optimizing results and efficiently coordinating across the agency roster. This report helps you prepare to assess and restructure your agency roster and ensure you align those changes with your organization's needs and capabilities.

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