Best Practice Report

AI Technologies That Chief Sales Officers Need to Accelerate Sales Execution

July 8th, 2019

Summary

B2B sales leaders know that AI can help improve sales execution and rep productivity, but they are often overwhelmed by the options. Investing in AI-based tools can increase organizations’ win rates, shorten sales cycles, automate sales tasks, increase retention, and grow revenue. AI-based technologies for pricing optimization, upsell/cross-sell, forecasting, and next best actions relieve four major pain points for sales organizations. Sales leadership must help establish a culture ready to accept and actively adopt the new technology. In this report, we provide clarity on opportunities to use AI-based technologies to solve real problems in sales organizations.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.