Summary
B2B sales leaders know that AI can help improve sales execution and rep productivity, but they are often overwhelmed by the options. Investing in AI-based tools can increase organizations’ win rates, shorten sales cycles, automate sales tasks, increase retention, and grow revenue. AI-based technologies for pricing optimization, upsell/cross-sell, forecasting, and next best actions relieve four major pain points for sales organizations. Sales leadership must help establish a culture ready to accept and actively adopt the new technology. In this report, we provide clarity on opportunities to use AI-based technologies to solve real problems in sales organizations.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).