B2B sales leaders know that AI can help improve sales execution and rep productivity, but they are often overwhelmed by the options. Investing in AI-based tools can increase organizations’ win rates, shorten sales cycles, automate sales tasks, increase retention, and grow revenue. AI-based technologies for pricing optimization, upsell/cross-sell, forecasting, and next best actions relieve four major pain points for sales organizations. Sales leadership must help establish a culture ready to accept and actively adopt the new technology. In this report, we provide clarity on opportunities to use AI-based technologies to solve real problems in sales organizations.