Best Practice Report

Aligned Measurement Framework: Organizational Summary Level

January 1st, 2018
Ross Graber, VP, Principal Analyst
Ross Graber VP, Principal Analyst

Summary

Within B2B organizations, the leader of each master function (e.g., marketing, sales, product) must understand the company’s overall strategy for achieving success and translate that strategy into plans that will be executed by individual functions and team members. By understanding how success will be measured at the organizational level, leaders can align their teams’ actions accordingly and then build additional levels of measurement and reporting to demonstrate achievement. This report defines four categories of organizational summary metrics used in performance reporting.

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