Best Practice Report

Aligned Measurement Process Deep Dive: Alignment Stage

January 1st, 2018


B2B marketing leaders uniformly express a desire for greater visibility into the impact of marketing. But effective marketing measurement isn’t simply the result of buying the right technology, choosing from a list of metrics or contracting a third party to create a clever attribution model. It’s the result of a disciplined, process-driven approach. We have developed the Aligned Measurement Process Model (see “The Aligned Measurement Process Model”) to guide organizations to identify, prioritize, execute and manage measurement initiatives to make the greatest impact.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.