Aligned Measurement Process Deep Dive: Alignment Stage

January 1st, 2018

Summary

B2B marketing leaders uniformly express a desire for greater visibility into the impact of marketing. But effective marketing measurement isn’t simply the result of buying the right technology, choosing from a list of metrics or contracting a third party to create a clever attribution model. It’s the result of a disciplined, process-driven approach. We have developed the Aligned Measurement Process Model (see “The Aligned Measurement Process Model”) to guide organizations to identify, prioritize, execute and manage measurement initiatives to make the greatest impact.

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