Aligned Measurement Process Deep Dive: Execution Phase

January 1st, 2018

Summary

B2B marketing leaders uniformly express a desire for greater visibility into the impact of marketing. But effective marketing measurement isn’t simply the result of buying the right technology, choosing from a list of metrics or contracting a third party to create a clever attribution model. It’s the result of a disciplined, process-driven approach. We have developed the Forrester Aligned Measurement Process Model (see The Aligned Measurement Process Model ) to guide organizations to identify, prioritize, execute and manage measurement initiatives to make the greatest impact.

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