Best Practice Report

Aligning Buyers’ Journeys Across the Healthcare Ecosystem

January 1st, 2018


Complex healthcare business models often require multiple buyers’ journeys across the enterprise, business users (e.g., healthcare providers) and consumers. Marketers should consider each buyer’s journey independently as well as how it intersects with the journeys of other audiences. Knowing how buyers’ journeys are intertwined can help marketers develop strategic plans and marketing campaigns to drive the desired uptake of products and services.

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