How To Report

Aligning Channel Incentives To The Evolved Partner’s Journey

January 1st, 2018
Dara Schulenberg, null
Dara Schulenberg


B2B suppliers use channel incentives to support and accelerate their partners throughout their journey. To select the best incentives for motivating partners, channel leaders must consider the needs of relevant partner types and the key decisions they make during each phase of the partner’s journey (see Understanding The Evolved Partner’s Journey). This report describes considerations and strategies for deploying channel incentives during each partner’s journey phase to help with progression and velocity.

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