Best Practice Report

Aligning Key Stakeholders in Developing Regional Marketing Objectives

March 8th, 2020


Regional marketers are often pulled in multiple directions by the differing priorities of the CMO and regional business leader. If executives’ priorities are not reconciled early in the planning process, regional marketers can end up with plans that are suboptimal or don’t align to business needs. Regional marketing needs to develop a set of aligned priorities to serve internal stakeholders’ needs and develop a regional marketing plan that makes sense.

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