Aligning Sales Compensation And Organizational Maturity

November 5th, 2018

Summary

For B2B companies to grow sales year after year, chief sales officers and sales operations leaders must maintain their focus on achieving that consistent growth. However, this vision cannot become a reality without constant attention to the details or tactics through which it is achieved. In this report, we introduce the Forrester Sales Compensation Maturity Framework, which helps sales leaders adjust their compensation approach as their company’s priorities and capabilities evolve across four growth phases.

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