Best Practice Report

An Introduction to Content Marketing Software

January 1st, 2018


An increasing need for relevant, buyer-centric B2B content is fueling the demand for content marketing software. Content marketing software streamlines the content creation and management process by encompassing the majority of steps in one technology. In combination with a sound content strategy, content marketing software can improve B2B content quality and effectiveness.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.