Data Overview Report

An Overview Of US Financial Behaviors

A Technographics® Data Essentials Document

November 11th, 2011
With contributors:
Peter Wannemacher , Reineke Reitsma , Samantha Jaddou


With the majority of US adults banking online and more than one-fifth accessing their financial accounts on their mobile phones, the landscape for B2C financial services has become increasingly digitized. Consumers are relying on online tools to manage their numerous financial products and using the Internet as their primary resource to make investment decisions — more than half of US online adults prefer to do their own online research rather than relying on a financial advisor. Mobile banking is becoming increasingly common and allows bank clients to constantly engage with their bank and transact on the go, thus affecting banks' bottom lines. This document examines financial behavior and trends in the US and helps market insights professionals identify opportunities in the online and mobile financial space.

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