Data Overview Report

An Overview Of US Financial Behaviors

A Technographics® Data Essentials Document

November 11th, 2011
With contributors:
Peter Wannemacher , Reineke Reitsma , Samantha Jaddou

Summary

With the majority of US adults banking online and more than one-fifth accessing their financial accounts on their mobile phones, the landscape for B2C financial services has become increasingly digitized. Consumers are relying on online tools to manage their numerous financial products and using the Internet as their primary resource to make investment decisions — more than half of US online adults prefer to do their own online research rather than relying on a financial advisor. Mobile banking is becoming increasingly common and allows bank clients to constantly engage with their bank and transact on the go, thus affecting banks' bottom lines. This document examines financial behavior and trends in the US and helps market insights professionals identify opportunities in the online and mobile financial space.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.