Mapping the end-to-end customer journey is a key responsibility and capability of the customer experience function. Stepping into customers’ shoes and experiencing what it’s like to interact with a company’s customer-facing functions and processes at every touchpoint can be transformative. Customer journey mapping also reveals moments of truth and illuminates’ issues caused by silos in the business. In this report, we describe how Anaplan established a successful customer journey mapping program during a period of hyper-growth, which renewed an organizationwide commitment to customer-centricity.