Summary
Forrester has been assessing customer experience (CX) quality for over 15 years using our Customer Experience Index (CX Index™) methodology. This methodology gives brands the data and insights they need to not only assess their CX quality but to understand how CX impacts loyalty intentions and prioritize improvements that drive revenue. This report provides answers to common questions, such as what the CX Index measures, how a brand’s score is calculated, and how brands can improve their scores.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).