Data Snapshot

APAC Digital Professionals Are Seeing A Big Rise In Digital Budgets

December 2nd, 2022
William Dahlgren, Analyst
William Dahlgren Analyst
With contributors:
Oliwia Berdak , David Hoffman , Peter Wannemacher , Nicola Shorten , Sam Bartlett

2022 Forrester survey data shows that 70% of APAC digital strategy professionals say that digital efforts/initiatives directly drive their company’s current growth and 71% say that digital initiatives will have a lot of impact on future business growth, while a staggering 80% estimate that their spending on digital business initiatives over the next year will likely increase and 50% estimate that this increase will be by 5% or more. Digital pros can make a strong case for higher digital budgets, since digitally advanced firms report 3 to 4 times higher rates of year-over-year revenue growth of 5% or more and 4 to 5 times higher rates of YoY revenue growth of 10% or more compared to “digital beginner” firms.

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