Trends Report

APIs Underpin A Digital Business Platform

Prepare For Digital Transformation's Constant, Unpredictable Change

January 28th, 2016
Randy Heffner, null
Randy Heffner
With contributors:
Christopher Mines , Nigel Fenwick , Taylor Turrisi , Karen Traikovich


While it's true that transforming to realize the benefits of digital business requires specific initiatives such as mobile apps, the Internet of Things, and predictive analytics, it's a mistake to frame one's transformation around such initiatives. Instead, focus on a more critical and fundamental reality that runs underneath all of them: the need to prepare for an unknown future of continuous business and technology change. This report describes how AD&D pros should prepare for continuous change and evolution using Forrester's vision for an API-centric digital business platform.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.