Best Practice Report

Applying Buying Study Insights to Shape Analyst Engagement Strategy

August 2nd, 2018


B2B buyers indicate that analyst reports are among the most impactful types of content they consume during their buying decision process. The 2017 B2B Buying Study revealed how buyers interact with analysts and when they use analyst reports to inform and validate their decisions. B2B organizations that understand how analysts provide value to buyers can structure their analyst outreach to achieve specific goals.

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