Trends Report

Applying Sales Enablement Best Practices

Reference Customers For The Sales Enablement Automation Systems Forrester Wave™ Reveal Lessons That They've Learned

March 8th, 2017
SW
Steven Wright
JM
Jacob Milender
With contributors:
Peter O'Neill , Matthew Camuso , Kara Hartig

Summary

In the first Forrester Wave on sales enablement automation (SEA) systems, we used 33 criteria to evaluate nine vendors. This report compiles the best practices, use cases, and struggles that SEA customers shared in conversations with Forrester during the evaluation process. Highlights include detailing various implementation processes, the benefits of recommendations when integrating SEA with the CRM, and strategies for helping business-to-business (B2B) marketing professionals adopt these systems.

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