Summary
In the first Forrester Wave on sales enablement automation (SEA) systems, we used 33 criteria to evaluate nine vendors. This report compiles the best practices, use cases, and struggles that SEA customers shared in conversations with Forrester during the evaluation process. Highlights include detailing various implementation processes, the benefits of recommendations when integrating SEA with the CRM, and strategies for helping business-to-business (B2B) marketing professionals adopt these systems.
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