Best Practice Report

Applying The Eight Cs Of Effective Organizational Design To The Demand Team

December 22nd, 2020
Carrie Rediker, null
Carrie Rediker
With contributor:
Robert Peterson


B2B marketing organizations must be properly integrated to complete the complex tasks necessary for successful operation. The Eight C’s Of Effective Organizational Design provides CMOs with a methodical approach that ensures the entire marketing structure is created in the context of corporate growth objectives. Demand leaders working across a variety of teams also can apply these effective organizational design principles. In this report, we define the pillars of the Eight C’s Of Effective Organizational Design and provide key considerations for demand leaders evaluating their organizations and seeking to build resilient ecosystems.

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