ASEAN CIOs Will Face Tighter Budgets And Shifted Priorities In 2014

The growth of the technology industry in ASEAN in 2014 will likely mirror that of the region's GDP — that is, it will lack intensity and vigor as CIOs continue to face pressure to cut technology management costs. Despite the less-than-rosy outlook, technology priorities such as big data, analytics, and mobility are becoming more critical in ASEAN. These priority shifts reveal the deeper undercurrent that has pervaded the technology landscape in the region: Businesses have entered the customer-obsessed era and CIOs have to adjust to new business demands accordingly. This report provides an overview of planned technology budgets and top technology priorities in ASEAN in 2014 based on data from the Forrsights Budgets And Priorities Survey, Q4 2013, which surveyed CIOs and other technology decision-makers in four major ASEAN economies: Indonesia, Malaysia, the Philippines, and Singapore. CIOs in ASEAN can use this analysis to evaluate whether they have sufficiently and strategically positioned themselves in the age of the customer.